We are SGS – the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world. - Develop and execute integrated marketing strategies that drive awareness, demand, and commercial growth for SGS’s testing services. - Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands. - Lead B2C recruitment marketing strategies to attract and retain consumer testing panelists across three North American locations - Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and timely execution - Create multi channel marketing plans leveraging digital, social, events, email, paid media, and industry partnerships - Write, edit, and produce high quality marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials. - Develop compelling B2B messaging that translates technical testing capabilities into clear value propositions for brand and product teams. - Create B2C content that attracts diverse consumer panelists and communicates the value, safety, and experience of participating in product testing. - Manage and optimize digital channels (website, landing pages, social media, email platforms) to ensure content is accurate, engaging, and conversion focused. - Maintain editorial calendars and ensure a consistent cadence of marketing activity across audiences and business lines - Build and execute integrated B2B campaigns that support lead generation, brand visibility, and commercial objectives. - Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising. - Support product launches, claims testing promotions, seasonal campaigns, and industry events. - Partner with sales to develop sales enablement tools, presentations, and messaging frameworks tailored to beauty and personal care clients.
- Coordinate SGS presence at trade shows, conferences, and beauty industry events - Track campaign performance, lead generation, recruitment metrics, and digital engagement; use insights to refine strategy and improve ROI. - Bachelor’s degree in Marketing, Communications, Business, or a related field. Required - 10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors. Also: - Advanced degree or certifications in digital marketing. Preferred - Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences. Required - Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations. Required - Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms. Required - Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners to ensure message accuracy and alignment. Required - Experience supporting B2B campaigns targeting major beauty brands, contract manufacturers, ingredient suppliers, and R&D teams ideally within testing, formulation, or product development environments. Preferred - Experience supporting B2C recruitment campaigns for consumer testing panels, including audience targeting, messaging, and funnel optimization. Preferred - Ability to translate complex scientific or technical information (e. g.
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